大保 发表于 2020-3-24 08:37:02

经营好8类内容,成为微信朋友圈的寿险达人!​

<div class="wx_rich_media_content" id="jsWxContainer"><section style='box-sizing: border-box;font-size: 16px;'><section style='text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;' powered-by="xiumi.us"><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;box-sizing: border-box;'></span></section></section><section style='text-align: center;letter-spacing: 1.2px;color: rgb(75, 75, 75);line-height: 2;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><span style='color: rgb(252, 0, 32);box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>导读:</strong></em></span></p><p style='box-sizing: border-box;'>你都在微信朋友圈发什么内容?</p><p style='box-sizing: border-box;'>你的分享有多少点赞?</p><p style='box-sizing: border-box;'>你发的信息评论多吗?</p><p style='box-sizing: border-box;'>有多少好友经常与你在朋友圈互动?</p><p style='box-sizing: border-box;'>你在微信朋友圈受欢迎吗?</p><p style='box-sizing: border-box;'>是否有好友屏蔽、甚至拉黑你呢?</p><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'>周一早晨与您分享:</p><p style='box-sizing: border-box;'>经营好8类内容,</p><p style='box-sizing: border-box;'>成为微信朋友圈的寿险达人!</p><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='text-align: left;box-sizing: border-box;'>并剖析三位优秀从业人员,<span style='letter-spacing: 1.2px;box-sizing: border-box;'>分别是:</span><span style='letter-spacing: 1.2px;box-sizing: border-box;'>光大永明人寿北京分公司 茆雷磊、</span><span style='letter-spacing: 1.2px;box-sizing: border-box;'>北大方正人寿四川分公司 王璐、</span><span style='letter-spacing: 1.2px;box-sizing: border-box;'>中宏保险上海分公司 葛洪涛</span><span style='letter-spacing: 1.2px;box-sizing: border-box;'>的微信</span><span style='letter-spacing: 1.2px;box-sizing: border-box;'>朋友圈</span><span style='letter-spacing: 1.2px;box-sizing: border-box;'>经营经验,</span><span style='letter-spacing: 1.2px;box-sizing: border-box;'>供各位读者参考借鉴。</span></p></section><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 85%;border-width: 1px;border-style: solid;border-color: rgb(255, 255, 255);padding: 10px;box-sizing: border-box;'><section style='margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;' powered-by="xiumi.us"><section style='border-top: 1px dotted rgb(224, 224, 224);box-sizing: border-box;line-height: 0;'><section style='line-height: 0;width: 0px;'><svg viewBox="0 0 1 1" style='vertical-align:top;'></svg></section></section></section></section></section><section style='text-align: center;margin-right: 0%;margin-bottom: -8px;margin-left: 0%;justify-content: center;opacity: 0.99;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 18px;height: 18px;vertical-align: top;overflow: hidden;background-color: rgb(0, 0, 0);border-width: 0px;border-radius: 22px;border-style: none;border-color: rgb(62, 62, 62);box-sizing: border-box;'><section style='margin-top: 3px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;' powered-by="xiumi.us"><section style='font-size: 12px;color: rgb(255, 255, 255);line-height: 1;letter-spacing: 0px;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><em style='box-sizing: border-box;'>1</em></strong></p></section></section></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;letter-spacing: 1.2px;color: rgb(75, 75, 75);line-height: 2;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><strong style='letter-spacing: 1.2px;box-sizing: border-box;'><span style='font-size: 17px;color: rgb(255, 0, 0);box-sizing: border-box;'>用社会新闻培养客户的保险观念 </span></strong><br style='box-sizing: border-box;'></p><p style='text-align: left;box-sizing: border-box;'><br></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>优势:</strong></em><br style='box-sizing: border-box;'></p><ol class="list-paddingleft-2"><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>内容真实,故事性较强,且多数关于民生问题,容易引起客户共鸣与思考。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>社会新闻所报导的问题其实十分常见,却容易被忽略,而这些问题很可能用一张保单便能解决。</p></li></ol><p style='text-align: left;box-sizing: border-box;'><br></p><p style='text-align: left;box-sizing: border-box;'><span style='letter-spacing: 1.2px;box-sizing: border-box;'>以茆雷磊为例,他每天利用上班通勤时间浏览社会新闻,将能通过保险解决问题的时事转发至朋友圈,并精简写下自己见解。如此,不但能够引发客户思考,同时在一来一往的评论中与客户探讨互动,从而慢慢地培养客户正确的保险观念。</span></p><p style='text-align: left;box-sizing: border-box;'><br></p></section><section style='text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;' powered-by="xiumi.us"><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;box-sizing: border-box;'></span></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-right: 0%;margin-bottom: -8px;margin-left: 0%;justify-content: center;opacity: 0.99;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 18px;height: 18px;vertical-align: top;overflow: hidden;background-color: rgb(0, 0, 0);border-width: 0px;border-radius: 22px;border-style: none;border-color: rgb(62, 62, 62);box-sizing: border-box;'><section style='margin-top: 3px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;' powered-by="xiumi.us"><section style='font-size: 12px;color: rgb(255, 255, 255);line-height: 1;letter-spacing: 0px;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><em style='box-sizing: border-box;'>2</em></strong></p></section></section></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;letter-spacing: 1.2px;color: rgb(75, 75, 75);line-height: 2;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><strong style='letter-spacing: 1.2px;box-sizing: border-box;'><span style='font-size: 17px;color: rgb(255, 0, 0);box-sizing: border-box;'>用保险行业取得的荣誉赢得客户的尊重 </span></strong><br style='box-sizing: border-box;'></p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>优势:</strong></em></p><ol class="list-paddingleft-2"><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>提高身价,与客户平等对话。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>分享荣誉,让客户看见自己在不断地进步。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>荣誉是个目标,当从业人员在朋友圈喊出要挑战奖项而如实做到时,给予客户留有设定目标、有始有终的良好形象。</p></li></ol><p style='text-align: left;box-sizing: border-box;'> </p><p style='text-align: left;box-sizing: border-box;'>但从业人员要让自己在分享荣誉时赢得客户认同有个非常重要的前提:<strong style='box-sizing: border-box;'>平时无论于线上或线下,你的表现都必须足够专业,诚实守信。</strong></p><p style='text-align: left;box-sizing: border-box;'> </p><p style='text-align: left;box-sizing: border-box;'>如此,客户在看到你的分享时会替你高兴,而不是想着:“晒这些奖项,无非是想套路我买保险。”</p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;' powered-by="xiumi.us"><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;box-sizing: border-box;'></span></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-right: 0%;margin-bottom: -8px;margin-left: 0%;justify-content: center;opacity: 0.99;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 18px;height: 18px;vertical-align: top;overflow: hidden;background-color: rgb(0, 0, 0);border-width: 0px;border-radius: 22px;border-style: none;border-color: rgb(62, 62, 62);box-sizing: border-box;'><section style='margin-top: 3px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;' powered-by="xiumi.us"><section style='font-size: 12px;color: rgb(255, 255, 255);line-height: 1;letter-spacing: 0px;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><em style='box-sizing: border-box;'>3</em></strong></p></section></section></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;letter-spacing: 1.2px;color: rgb(75, 75, 75);line-height: 2;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><span style='font-size: 17px;letter-spacing: 1.2px;color: rgb(255, 0, 0);box-sizing: border-box;'>用理财类知识展现专业 <br style='box-sizing: border-box;'></span></strong></p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>优势:</strong></em></p><p style='text-align: left;box-sizing: border-box;'>通过理财知识和观念、家庭资产配置与实现生活目标等各种需求,刺激客户对于保险的需求。</p><p style='text-align: left;box-sizing: border-box;'> </p><p style='text-align: left;box-sizing: border-box;'>但并非所有理财知识都适合传达给客户,须考虑到信息带有不同观点及价值观,是否给客户造成困扰,带来反效果?</p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='text-align: left;box-sizing: border-box;'>因此,转发理财知识类的信息要懂得筛选:</p><ol class="list-paddingleft-2"><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>自己要认同,如此在与客户互动时方能提出自己的独到的见解,否则容易“打脸”自己。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>信息要有权威性,才能让客户信服。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>信息要易懂,若太过晦涩难懂,客户不会感兴趣,也就不会产生互动了。</p></li></ol><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;' powered-by="xiumi.us"><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;box-sizing: border-box;'></span></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-right: 0%;margin-bottom: -8px;margin-left: 0%;justify-content: center;opacity: 0.99;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 18px;height: 18px;vertical-align: top;overflow: hidden;background-color: rgb(0, 0, 0);border-width: 0px;border-radius: 22px;border-style: none;border-color: rgb(62, 62, 62);box-sizing: border-box;'><section style='margin-top: 3px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;' powered-by="xiumi.us"><section style='font-size: 12px;color: rgb(255, 255, 255);line-height: 1;letter-spacing: 0px;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><em style='box-sizing: border-box;'>4</em></strong></p></section></section></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;letter-spacing: 1.2px;color: rgb(75, 75, 75);line-height: 2;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><span style='font-size: 17px;color: rgb(255, 0, 0);box-sizing: border-box;'>用和客户的聊天记录拉近关系<span style='box-sizing: border-box;'><em style='box-sizing: border-box;'><span style='letter-spacing: 1.2px;box-sizing: border-box;'> </span></em></span></span></strong></p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>优势:</strong></em></p><ol class="list-paddingleft-2"><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>更具真实性。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>通过与客户聊天纪录传递正确观念,潜移默化保险的意义与功用。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>使其他人看到与客户间良好的互动,<span style='letter-spacing: 1.2px;box-sizing: border-box;'>体现从业人员的专业度。</span></p></li></ol><p style='text-align: left;box-sizing: border-box;'><br></p><p style='text-align: left;box-sizing: border-box;'>但同时需留意两点:一为展现和客户的聊天记录时,同样要有所筛选,例如:传递保险观念、理赔对客户的影响、服务的品质等,也可以包括在人生道路上探讨的问题;二是留心客户的隐私,重要信息务必打码处理。</p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;' powered-by="xiumi.us"><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;box-sizing: border-box;'></span></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-right: 0%;margin-bottom: -8px;margin-left: 0%;justify-content: center;opacity: 0.99;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 18px;height: 18px;vertical-align: top;overflow: hidden;background-color: rgb(0, 0, 0);border-width: 0px;border-radius: 22px;border-style: none;border-color: rgb(62, 62, 62);box-sizing: border-box;'><section style='margin-top: 3px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;' powered-by="xiumi.us"><section style='font-size: 12px;color: rgb(255, 255, 255);line-height: 1;letter-spacing: 0px;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><em style='box-sizing: border-box;'>5</em></strong></p></section></section></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;letter-spacing: 1.2px;color: rgb(75, 75, 75);line-height: 2;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><span style='font-size: 17px;letter-spacing: 1.2px;color: rgb(255, 0, 0);box-sizing: border-box;'>让客户看到从业人员生活中精彩的一面 <br style='box-sizing: border-box;'></span></strong></p><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>优势:</strong></em><br style='box-sizing: border-box;'></p><ol class="list-paddingleft-2"><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>展现自己的生活状态,使客户看见自己更真实的一面,加深彼此的了解。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>通过丰富多彩的生活分享,颠覆一般大众对于保险从业人员的刻板印象,提升与其来往愿意。</p></li></ol><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='text-align: left;box-sizing: border-box;'>以王璐为例,她主要分享以下四内容:</p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>育儿类 </strong></em></p><p style='text-align: left;box-sizing: border-box;'>例如晒孩子的照片,或是发布一些育儿心得等。由于王璐的客户群中,为人父母的占多数。因此,育儿类信息较容易引起客户共鸣,引发更多共同话题。</p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>自拍照 </strong></em></p><p style='text-align: left;box-sizing: border-box;'>通过自拍照,从业人员可以展现自己当下良好的状态,使客户感受到快乐,带有干劲的正能量;若是女性从业人员,还能增加话题性,比如妆容、服饰等,都是女性客户比较感兴趣的话题。</p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>生活中励志的一面,例如坚持健身 </strong></em></p><p style='text-align: left;box-sizing: border-box;'>王璐在生孩子后发胖至160斤,但她积极减肥,很快地便减至100斤,这不仅相当励志,更让客户看见她的恒心:“连减肥都能做到,还有什么事是不能坚持的呢?”</p><p style='text-align: left;box-sizing: border-box;'> <span style='letter-spacing: 1.2px;box-sizing: border-box;'> </span></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>旅游照片 </strong></em></p><p style='text-align: left;box-sizing: border-box;'>旅游美食照一般而言很容易引起话题与互动,因此王璐特地学习摄影,使她所到之处都能留下美景在朋友圈,如同带着大家一起看过一遍。</p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;' powered-by="xiumi.us"><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;box-sizing: border-box;'></span></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-right: 0%;margin-bottom: -8px;margin-left: 0%;justify-content: center;opacity: 0.99;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 18px;height: 18px;vertical-align: top;overflow: hidden;background-color: rgb(0, 0, 0);border-width: 0px;border-radius: 22px;border-style: none;border-color: rgb(62, 62, 62);box-sizing: border-box;'><section style='margin-top: 3px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;' powered-by="xiumi.us"><section style='font-size: 12px;color: rgb(255, 255, 255);line-height: 1;letter-spacing: 0px;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><em style='box-sizing: border-box;'>6</em></strong></p></section></section></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;letter-spacing: 1.2px;color: rgb(75, 75, 75);line-height: 2;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><span style='font-size: 17px;box-sizing: border-box;'><strong style='box-sizing: border-box;'><span style='color: rgb(255, 0, 0);box-sizing: border-box;'>让大家看见自己每天都在学习 </span></strong></span></p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>优势:</strong></em></p><ol class="list-paddingleft-2"><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>让客户看见自己每天学习的内容及状态,有利于加深客户对于自己的了解,从而更相信自己的专业。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>广泛的学习能让客户知道从业人员不只是汲取与保险相关的知识,而是更多元化的学习,能为客户解决更多问题。</p></li></ol><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='text-align: left;box-sizing: border-box;'>例如,王璐通常于早晨或中午发布当天学习内容。让客户知道,她的专业是基于不断学习而积累的。从而<strong style='box-sizing: border-box;'>强化个人形象</strong>,帮助她开发更高质量的客户。另一方面,王璐想打造一支年轻化学习型团队,通过每天发布不同的学习信息,进而吸引更多优秀年轻人对于保险业的兴趣。</p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;' powered-by="xiumi.us"><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;box-sizing: border-box;'></span></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-right: 0%;margin-bottom: -8px;margin-left: 0%;justify-content: center;opacity: 0.99;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 18px;height: 18px;vertical-align: top;overflow: hidden;background-color: rgb(0, 0, 0);border-width: 0px;border-radius: 22px;border-style: none;border-color: rgb(62, 62, 62);box-sizing: border-box;'><section style='margin-top: 3px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;' powered-by="xiumi.us"><section style='font-size: 12px;color: rgb(255, 255, 255);line-height: 1;letter-spacing: 0px;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><em style='box-sizing: border-box;'>7</em></strong></p></section></section></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;letter-spacing: 1.2px;color: rgb(75, 75, 75);line-height: 2;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><span style='letter-spacing: 1.2px;font-size: 17px;color: rgb(255, 0, 0);box-sizing: border-box;'>用公益活动渲染爱心和责任心 </span></strong><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><span style='font-size: 17px;color: rgb(255, 0, 0);box-sizing: border-box;'><span style='box-sizing: border-box;'><em style='box-sizing: border-box;'> </em></span></span></strong><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>优势:</strong></em></p><ol class="list-paddingleft-2"><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>通过公益活动点燃客户的爱心,不但是一种客户经营方法,更能够树立良好社会形象。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>通过公益活动,能引起他人对于自己生活的思考,以及对需要帮助者的同情。</p></li><li style='box-sizing: border-box;'><p style='text-align: left;box-sizing: border-box;'>通过爱心 和责任心的渲染,让大家对自身保障更加重视。</p></li></ol><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;' powered-by="xiumi.us"><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;box-sizing: border-box;'></span></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;margin-right: 0%;margin-bottom: -8px;margin-left: 0%;justify-content: center;opacity: 0.99;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 18px;height: 18px;vertical-align: top;overflow: hidden;background-color: rgb(0, 0, 0);border-width: 0px;border-radius: 22px;border-style: none;border-color: rgb(62, 62, 62);box-sizing: border-box;'><section style='margin-top: 3px;margin-right: 0%;margin-left: 0%;box-sizing: border-box;' powered-by="xiumi.us"><section style='font-size: 12px;color: rgb(255, 255, 255);line-height: 1;letter-spacing: 0px;box-sizing: border-box;'><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><em style='box-sizing: border-box;'>8</em></strong></p></section></section></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: center;letter-spacing: 1.2px;color: rgb(75, 75, 75);line-height: 2;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'><span style='letter-spacing: 1.2px;font-size: 17px;color: rgb(255, 0, 0);box-sizing: border-box;'>分享团队信息以增强个人魅力 </span></strong></p><p style='text-align: left;box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'><em style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>优势:</strong></em></p><p style='text-align: left;box-sizing: border-box;'><span style='letter-spacing: 1.2px;text-align: center;box-sizing: border-box;'>团队专业、有活力、上进的风貌,是从业人员团队领导力的体现,让客户看见自己的团队将成为一大助力,通过这些信息,客户对从业人员的定位将从“销售人员”转为“领导人”,改变客户看自己的视角。</span><br style='box-sizing: border-box;'></p><p style='text-align: left;box-sizing: border-box;'><br></p><p style='text-align: left;box-sizing: border-box;'>例如,葛洪涛和王璐都为团队长,他们时常于朋友圈中展示自己团队的照片,包括团队形象照、活动照等,展现团队风貌,加深客户对从业人员的了解。<span style='letter-spacing: 1.2px;box-sizing: border-box;'>一支朝气蓬勃的团队,能让人感受到从业人员在这行业持续经营的决心,更让客户看见他们是有一群人追随的优秀领导者,从 而更放心地将家庭保障规划托付他们。</span></p><ol class="list-paddingleft-2"><br style='box-sizing: border-box;'></ol></section><section style='text-align: center;margin-top: 10px;margin-bottom: 10px;box-sizing: border-box;' powered-by="xiumi.us"><section style='max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box;'><span class="wxart_image" wx-style='display:inline-block;vertical-align: middle;box-sizing: border-box;'></span></section></section><section style='font-size: 14px;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p></section><section style='text-align: right;font-size: 12px;letter-spacing: 1.2px;color: rgb(160, 160, 160);line-height: 1.5;box-sizing: border-box;' powered-by="xiumi.us"><p style='box-sizing: border-box;'><br style='box-sizing: border-box;'></p><p style='box-sizing: border-box;'>摘自〈保险行销〉杂志</p><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>请爱惜原创的青春与血汗</strong></p><p style='box-sizing: border-box;'><strong style='box-sizing: border-box;'>版权所有,转载请注明出处</strong></p></section><section style='margin-top: 10px;margin-bottom: 10px;text-align: center;box-sizing: border-box;' powered-by="xiumi.us"><section style='display: inline-block;width: 85%;border-width: 1px;border-style: solid;border-color: rgb(255, 255, 255);padding: 10px;box-sizing: border-box;'><section style='margin-top: 0.5em;margin-bottom: 0.5em;box-sizing: border-box;' powered-by="xiumi.us"><section style='border-top: 1px dotted rgb(224, 224, 224);box-sizing: border-box;line-height: 0;'><br></section></section></section></section></section>转载声明:本文转载自「前瞻保销」,搜索「imm_international」即可关注,[<a target="_blank" href="https://mp.weixin.qq.com/s/s3c3PJ2_3TvAixQ0OqMTeA">阅读原文</a>]。</div><p></p>
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